Corporate Social Responsibility shouldn’t be the tail that shakes the dog

Unilever And The Failure Of Corporate Social Responsibility

An interesting article in Forbes that describes how CEOs can get their priorities wrong and the cost to their business.

Features Starbucks and Trump, and a tale of woe at Unilever.

https://www.forbes.com/sites/econostats/2017/03/15/unilever-and-the-failure-of-corporate-social-responsibility/#45c0de2e498d