Category Archives for Corporate Social Responsibility

4 benefits of implementing a corporate social responsibility programme

Launching a corporate social responsibility program can sound like a big undertaking. The good news: Your organization doesn’t have to set out to save the world. Starting small can have a huge impact on your community and your customers. After all, 55 percent of consumers say they’re willing to pay more for products from socially responsible organizations. [MORE]

Kraft Heinz Strengthens Corporate Social Responsibility Commitments

Business Wire

 PITTSBURGH & CHICAGO–(BUSINESS WIRE)–

The Kraft Heinz Company (KHC) has announced an expanded commitment to corporate social responsibility (CSR) through sustainability targets that protect the planet and benefit people and society at large.

The new CSR goals support the Company’s vision “To Be the Best Food Company, Growing a Better World” and initially focus on three areas in which Kraft Heinz believes it can make the greatest impact: global hunger and malnutrition, supply chain sustainability and the environment.

While the commitments announced Tuesday offer a snapshot of the Company’s CSR approach, Kraft Heinz said it will publish its broader strategy later this year in tandem with its first CSR report.

“As one of the world’s leading food and beverage companies, we hold ourselves to a high standard for driving social and environmental change,” said Bernardo Hees, Chief Executive Officer at Kraft Heinz. “Our global CSR initiatives focus on improving our planet, its people and the communities where we live and work, and are critical components to our continued growth strategy.”

1. Global Hunger and Malnutrition

To make a sustainable difference in the fight to eliminate global hunger and malnutrition, Kraft Heinz will donate 1 billion nutritious meals to people in need by 2021, working in collaboration with several nonprofit organizations, including its signature philanthropic partner, Rise Against Hunger (formerly Stop Hunger Now), and other national partners like Feeding America, Boys & Girls Clubs of America and the Red Cross.

“Together, we believe it’s possible to end global hunger in our lifetime,” added Hees.

Central to this goal is The Kraft Heinz Company Foundation’s signature program, the Kraft Heinz Micronutrient Campaign (KHMC). Launched in 2001, the KHMC supports children’s health and development by manufacturing and donating micronutrient powders – developed by Kraft Heinz food science and nutrition experts – that provide essential vitamins and minerals.

Rise Against Hunger, an international hunger relief organization that delivers food and aid to the world’s most vulnerable populations, became the KHMC’s exclusive micronutrient distribution partner in 2013. Since then, Kraft Heinz has provided micronutrient powders to fortify more than 167 million hunger relief meals delivered to countries in need across the globe.

“We are profoundly grateful for our partnership with Kraft Heinz and are inspired by the company’s commitment to provide 1 billion meals to people in need, which is a reflection of their dedication to nourishing lives,” said Rod Brooks, Chief Executive Officer of Rise Against Hunger. “We commend their efforts to empower communities around the globe to end hunger.”

2. Supply Chain Sustainability

Kraft Heinz is committed to creating a more sustainable supply chain by establishing responsible farm-to-market ingredient and material-sourcing policies and practices.

  • Kraft Heinz recognizes that poorly managed palm oil cultivation can have adverse environmental and social impacts such as deforestation, loss of biodiversity, forced and child labor and human trafficking. Therefore, the Company’s new policy states it will procure palm oil products in an ethical, transparent and sustainable manner, and will only purchase palm oil and derivatives 100 percent certified by the Roundtable on Sustainable Palm Oil.Kraft Heinz is also actively working with its global suppliers to achieve palm oil traceability, prohibit the use of child and forced labor and protect existing forests and habitats.
  • Kraft Heinz is committed to the humane treatment of animals and prioritizes continuous improvement in animal welfare. The Company’s new policy is guided by the Five Freedoms of Animal Welfare, a set of core principles for animals under human care. This includes freedom from: hunger and thirst; discomfort due to the environment; pain, injury and disease; fear and distress; along with the freedom to express most normal behaviors. In support of these Five Freedoms of Animal Welfare, Kraft Heinz also requires its suppliers to have a zero tolerance policy for willful acts of animal abuse and neglect.The policy also reinforces and introduces several supplier guidelines for humane sourcing, including commitments to use eggs only from hens living in cage-free and/or enriched environments and the transition away from traditional gestation stall housing for pregnant sows by 2025.

3. Environment

Kraft Heinz will decrease its environmental footprint by reducing greenhouse gas emissions, energy, water and waste in its operations by 15 percent globally by 2020 (versus a 2015 baseline). Efforts are currently underway to maximize efficient energy and water consumption and reduce or divert waste at each of the 86 company-owned manufacturing plants.

“Integrating sustainability across our entire business is a top priority,” said Michael Mullen, Senior Vice President of Corporate and Government Affairs at Kraft Heinz. “We developed these goals based on input from consumers, customers, investors and employees, among others, and we look forward to a continued dialogue with all stakeholders about how we see our values coming to life in our business and our brands.”

For more information on Kraft Heinz efforts to fight hunger and malnutrition, visit: http://www.kraftheinzcompany.com/community-involvement.html.

For more information on sustainable business practices at Kraft Heinz or to view the new animal welfare or palm oil policies, visit: http://www.kraftheinzcompany.com/sustainability.html.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (KHC) is the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, ClassicoJell-OKool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight WatchersSmart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

A New Model For Corporate Social Responsibility

New research by Professor Peter Williamson of Cambridge’s Judge Business School shows that how much CSR you need and what its focus actually is, depends of where you are in the world and, crucially, your market.

“The message is the CSR activity is very much based on the context of where it is delivered and those it is aimed at helping and impressing”, says Williamson.

https://www.cambridgenetwork.co.uk/news/a-new-model-for-corporate-social-responsibility/

Corporate Social Responsibility shouldn’t be the tail that shakes the dog

Unilever And The Failure Of Corporate Social Responsibility

An interesting article in Forbes that describes how CEOs can get their priorities wrong and the cost to their business.

Features Starbucks and Trump, and a tale of woe at Unilever.

https://www.forbes.com/sites/econostats/2017/03/15/unilever-and-the-failure-of-corporate-social-responsibility/#45c0de2e498d

2016 Corporate Social Responsibility Awards announced

NEW YORK, NY / ACCESSWIRE / February 1, 2017 / Bulldog Reporter is excited to announce the winners of the 2016 Bulldog Corporate Social Responsibility Awards. Thirty-seven awards have been presented, including the Grand Prize winner, to deserving companies who have done great things in corporate social responsibility.

Winners were chosen exclusively by working journalists from a multitude of submissions, with the winners representing the very best in the public relations and communications business. All campaigns were assessed on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media, and technology and tenacity.

The 2016 Grand Prize for Corporate Social Responsibility Communications Campaign of the Year was awarded to Ketchum for their entries titled, Care Counts by Whirlpool, which was awarded three Silvers in the following categories; Best Cause/Advocacy Campaign, Best Social/Community Education Campaign, and Best Campaign Supporting Education.

Here is a complete list of the 2016 Bulldog Corporate Social Responsibility Award winners:

Grand Prize Award Winner
Ketchum
2016 Corporate Social Responsibility Communications Campaign of the Year
Care Counts by Whirlpool

Gold Award Winners

Havas PR North America
Best Charitable Giving/Fundraising Campaign
#GivingTuesday: The Super Bowl of Philanthropy

St. Joseph Hoag Health
Best Campaign Supporting Health
Shop With Your Doc

Weber Shandwick
Best Community Relations Campaign
Honeywell Hometown Solutions & Safe Water Network – India

Weber Shandwick
Best Disaster Relief Campaign
Honeywell Hometown Solutions & Operation USA – Ngolos Elementary School

Goldman McCormick Public Relations
Best Cause/Advocacy Campaign
Truth for Nick Hillary

Aflac
Outstanding CSR/Sustainability Executive
Catherine Blades: Outstanding CSR Executive

BlueCross BlueShield of Western New York
Best Corporate and Community, Non-Profit or NGO Partnership
BlueCross BlueShield and Canalside Buffalo

Silver Award Winners

Havas PR North America
Best Green/Environmental Campaign
Earth To Paris: A Global Movement for Bold Planet Action

Havas PR North America
Best Event Supporting a CSR/Reputation/Sustainability Campaign
Earth To Paris: A Global Movement for Bold Planet Action

Havas PR North America
Best Mid-Size Agency for Corporate Reputation and Good Works (over $10 Million to $20)
Havas PR North America

St. Joseph Hoag Health
Best Social/Community Education Campaign
Shop With Your Doc

Aflac
Best CSR Campaign: Organizations $1 Billion – $5 Billion in Revenue
Aflac: CSR Campaign

HughesNet & Brodeur Partners
Best Campaign Supporting Education
HughesNet & 4-H: Inspiring the next generation of leaders in science, technology, engineering, and mathematics (STEM)

State Street Corporation
Best Cause/Advocacy Campaign
Investing Capital to Create Change: State Street’s ‘SHE’ Gender Diversity ETF Campaign

Cabot Creamery Co-operative
Best Cause/Advocacy Campaign
Reward Volunteers

Cabot Creamery Co-operative
Best Community Relations Campaign
Reward Volunteers

American Heart Association
Best Cause/Advocacy Campaign
CPR in Schools

American Heart Association
Best Campaign Supporting Health
CPR in Schools

ERA Real Estate
Best Employee/Stakeholder Engagement Program for Good Works
ERA MDA Summer Camp Challenge

ERA Real Estate
Best Event Supporting a CSR/Reputation/Sustainability Campaign
ERA Riber Run and Dance Party

Ketchum
Best Cause/Advocacy Campaign
Care Counts by Whirlpool

Ketchum
Best Social/Community Education Campaign
Care Counts by Whirlpool

Ketchum
Best Campaign Supporting Education
Care Counts by Whirlpool

Astellas
Best Cause/Advocacy Campaign
Astellas and the World Transplant Games Federation: Fit for Life!

Astellas
Best Corporate and Community, Non-Profit or NGO Partnership
Astellas and the World Transplant Games Federation: Fit for Life!

Spectrum
Best Cause/Advocacy Campaign
C3 Prize – Changing Cancer Care

Spectrum
Best Campaign Supporting Health
C3 Prize – Changing Cancer Care

GCI Health
Best Use of Social Media to Communicate CSR/Reputation/Sustainability
Pfizer Leverages Multi-channel Approach to Bring “Individual Voices” to Life on Social Media

Bronze Award Winners

Lippe Taylor
Best Cause/Advocacy Campaign
5th Anniversary of Camp Wonder and Cetaphil Partnership

Ogilvy Public Relations
Best Social/Community Education Campaign
Pfizer: VacciNation Campaign with Dr. Jennifer Arnold

Ogilvy Public Relations
Best Campaign Supporting Health
Pfizer: VacciNation Campaign with Dr. Jennifer Arnold

Aflac
Best Annual Report on CSR and/or Sustainability
Aflac: CSR Report

Constellation
Best Green/Environmental Campaign
Constellation & NHL – Power Game Day. Powering Every Day.

GCI Health
Best Sustainability Campaign
Pfizer Uses Augmented Reality to Bring to Life the UN Sustainable Development Goals

GCI Health
Best Campaign Supporting Health
Pfizer Uses “Individual Voices” to Bring CSR Programs to Life

City Developments Limited
Best Campaign Supporting Arts/Culture
CDL Singapore Young Photographer Awards 2016